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About Oorja

Oorja is a real alternative. In the home kitchen, Oorja is an alternative to wood, kerosene and even LPG. In the commercial  food service kitchen, Oorja easily replaces conventional cooking fuels like LPG, diesel, etc.

Moreover, Oorja’s service and distribution network across major cities and various sub-metros in India, makes it a solution our customers can easily depend on.

Oorja offers an integrated solution: a combination of a uniquely designed ‘micro-gasification’ device or stove and a biomass-based pellet fuel. When used together, the Oorja solution delivers efficiency & value that are higher than conventional cooking devices that use LPG and diesel.

To know more about Oorja and its benefits, click here.

About First Energy

Environmental Conservation and Sustainable Business rarely go hand in hand. With Oorja, First Energy is setting out to make this a reality.

First Energy Pvt. Ltd., is an alternative energy company based in Pune, India that applies biomass and gasification technology to heating applications; specifically home and commercial cooking. It was launched in 2005 as BP energy, a 100% subsidiary of British Petroleum. In 2009, it was spun off as First Energy, an Independent entity by Mahesh Yagnaraman, Mukund Deogaonkar in partnership with The Alchemists Ark, a privately held Business Consulting Group, in Pune, led by Raymond Moses & Sreeram Thiagrajan. Mahesh and Mukund have been integral to the Oorja story from its inception.

To know more about First Energy, click here.

Who We Are

The Team



First Energy is led by an active board that guides and provides strategic direction along with operational inputs whenever needed. The board comprises a mix of entrepreneurs and veterans from the corporate world.

To learn more about our Board Members, please click here

Choose your Oorja

Commercial Use

Choose Your Oorja

Domestic Use



Thermax is a Valuable Strategic Partner to First Energy Pvt Ltd.

Mahesh Yagnaraman, co-founder and CEO of First Energy Private Limited said, “As a leader in heat transfer technologies and applications, Thermax is a valuable strategic partner for us. We are confident that this partnership will enable Oorja to scale up faster, building on our passion to innovate and enhance consumer satisfaction.” For More info. :- […]

India Today Coverage

Small beginnings In 2006, Yagnaraman and Deogaonkar joined First Energy, a subsidiary of BP Energy, and a year later, they came up with Oorja biomass pellet stove in collaboration with Indian Institute of Science in Bangalore. They began by targeting households in villages and small towns, encouraging housewives to give up cooking by chulha. Each […]

Oorja Featured in Business Today

Mahesh Yagnaraman likes pounding the street. The Managing Director and CEO of First Energy covers about 100 km a month. His business partner, Mukund Deogaonkar is a keen marathoner, too, and the duo’s athletic passion is an apt metaphor for the long haul before a business seeking to change the way food is cooked in […]

Oorja featured in the Business Standard

First Energy and it’s flagship Oorja stoves were featured in Business Standard. Excerpts from the article, “In the kitchen of a restaurant on Bangalore’s Mathikere Main Road, Prasanna is busy making dosas on a rectangular plate, while colleague Rajanna works on the vegetable biriyani. Nothing unusual, except that almost all the cooking here is carried out on […]

Oorja featured in Business Wire India

First Energy, an alternate energy company from India, has been selected as one of the top 25 Technology Pioneers 2012 by The World Economic Forum. Makers of the Oorja branded stoves and fuel pellets made from agri residue, First Energy was amongst the World Economic Forum’s new class of 25 Technology Pioneers rated as the […]

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